case study » study u.k. campaign

The British Council each year launches a campaign to recruit American students to study abroad in the United Kingdom. But many American students, the Council thought, perceived that British universities were fusty places focused on history and philosophy. To alter that view, the British Council wanted to reposition British universities as hip centers of high-tech programs. This campaign, developed at Meadows Design Office, included a brochure, posters to be put up on campuses, letterhead and pocket folder, a postcard, mailing stickers, and newspaper ads. Each element, including the brochure, picked up on the Council’s dotted logo.

The new-look campaign resulted in a substantial increase in the number of students visiting Study U.K. booths across U.S. campuses.

DELIVERABLES: Concepting, design, pre-press

Brochure Panels

three panels of Study U.K. brochure

Postcard and Ads

postcard and ads for Study U.K. campaign

Poster

poster for Study U.K. campaign

Selected Clients*

* indicates clients worked with as a freelance contractor

  • AARP *
  • American Bankers Association *
  • American Chemical Society
  • American Society of Interior Designers *
  • British Council
  • Capital Children’s Museum
  • INPUT
  • Merrick-Towle *
  • Monster Government Solutions *
  • National Air and Space Museum
  • National Endowment for the Humanities
  • National Institute of General Medical Sciences
  • National Museum of American History
  • National Science Foundation
  • targusInfo *
  • The Borenstein Group *
  • Washington Post/Newsweek Interactive *
  • White House Office of Science & Technology Policy