case study » Monster Government Solutions Marketing Leave-behind
The sales reps at Monster Government Solutions had a problem: They needed promotional materials to leave behind after sales calls that were visually appealing, easily customizable, and inexpensive to reprint on demand, unlike the elaborate pocket folders they’d been using.
Working with the marketing director and developing a deeper understanding of the particular niche markets MGS pitched to, I developed a set of mix-and-match cards that included general info on MGS’s products and services, and cards specific to each sub-specialty. The cards were designed to be hole-punched and attached with a grommet and inexpensive ball chain.
DELIVERABLES: Concepting, image research, design, pre-press, copy editing & information hierarchy